Autonomy through automation
At the start-up of SkinVision, manual HR processes cost both HR and employees too much time and energy. Personio HR software provided the solution.
SkinVision is primarily known for its medical app that you can use as a layman to check your skin for possible melanomas and other signs of skin cancer. The company that supplies health solutions is growing rapidly. Lara Felske was appointed HR lead, which was the first HR position in the organisation in 2018. She comments, “We are extremely ambitious. We work on collecting data and obtaining ISO certification for medical devices. When I was appointed, everything still had to be set up in HR.”
The rapidly developing company wanted to recruit a range of employees. But the manual people processes made growth difficult. For example, the onboarding process was highly complex because it required quite a few steps. Lara adds, ”This meant that our starters were dependent on HR and finance as they didn’t really know where to find what they needed. We had the choice between recruiting more people to HR or improving our HR processes. We chose the latter. We started looking for tools to automate our processes. We also wanted a central place to store our data. Our starters, but also our other employees, had to be able to find the information they needed on their own. It meant that everyone could spend more time on the real task in hand and put the customer first.”
SkinVision talked to a number of providers about how they could move away from time-consuming manual HR processes. After the analysis, Felske received feedback from a number of potential partners. As she wanted to be certain of a customised solution, the HR lead ultimately chose Personio. “Personio has developed a very flexible system that will survive in the long term. We decided against the others because we would have had to change our working method. Personio works the other way round and translated our problems into their solution.”
Personio is an HR software for SMEs in Europe. It automates HR processes and integrates them. The application contributes to a fast recruitment process and also provides data-driven insights, as Benelux country manager Lars Boom knows only too well. He is responsible for expansion in his region, leads the commercial team and maps out strategy. He explains: “We improve companies by streamlining and automating their HR processes. We create easy-to-use solutions that save HR a great deal of time. The processes become more efficient and HR employees have a better insight into the daily activities of the business. Don’t forget that HR employees spend around 43 percent of their time on administrative tasks. We eliminate much of this activity and deliver pure added value. In addition, all employees in the company have access to our tools. This means that everyone can resolve their own problems without constantly having to involve HR. HR then only sees the outcome without having to be involved in the rest of the process. Moreover, we provide insights that can lead to strategically important decisions. Which teams experience a great deal of illness, burn-out or absence? Are there enough people? Is there too much work pressure? We try to provide insights on this level as well.”
Personio has been working with its young, flexible technology for six years. The target group is SMEs with between ten and two thousand employees. The philosophy revolves around customized work and modification in line with customer processes. SkinVision can testify to this, says Lara Felske. “It was a long process, as we went into great detail together. We discussed our challenges and outlined where we wanted to go. The implementation manager behaved like a valuable partner right from the start. Our employees were able to test the proposed solutions before we started using them. We used questionnaires and determined that our employees also preferred Personio. Even after installation of the system, our partner was always happy to answer any questions we had.”
Lara believes that the automation of HR processes and a unified system is a huge step forward. If the company went back to the manual system, it would cost her five extra HR employees. She explains, “We aim to grow employees in the business and not in HR. The fact that employees were lacking the information they needed cost us a lot of time. The investment we made meant that our employees could focus on their customers and that’s the most important thing. But automation is more than purely time saving; there are a lot fewer errors with the system and it takes care of the repetitive work. Moreover, HR must be an enabler and allow others to work more efficiently, rather than take up their time. The system also provides us with insights into onboarding, attrition and loyalty.”
Lara found that her HR employees quickly warmed to the project. She notices that stakeholders can connect with one another and find documents and contracts in the databases themselves. “So we all grow together. When I joined the organisation, we didn’t have any formalised HR operations. When I first went on maternity leave, I didn’t feel happy about leaving my team. It was a huge challenge. Shortly I’ll be going on maternity leave for a second time, but this time I’ll be leaving with peace of mind. The solutions we’ve chosen enable my team to work autonomously. Everyone knows what they need to do.”
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