HRtech believes technology is a driving force in a rapidly changing world of work. It will be instrumental in designing more efficient processes, creating an engaging employee and learning experience and enable better decision making. Did your team conclude a strong HRtech project or are you an HRtech startup? Then maybe one of these 2 awards will be shining on your desk next year. The winners will also get an article in HRmagazine and lots of visibility through video content on the gala evening and on social media.
Do you have questions about the submission process? Please do not hesitate to send an email to info@hrtech.be.
Team of the year
The team award will be given to a Belgian HR team that concluded a strong HRtech project in 2024-2025.
Who can apply?
HR teams with a scope of 100+ employees.
Companies that aren’t HR services providers.
What are the criteria?
Criterium 1: Organisational impact
The project had a strategic scope.
It had a clear impact on the organisation during the last year (2024 + Q1, Q2 2025).
The project was more ambitious than the digitalisation of an HR process or the implementation of a tool.
Criterium 2: Innovative character
The project does not only address traditional problems, but also anticipates future changes.
It was tailormade and anticipated fundamental changes in the organisation and its business environment.
Criterium 3: Results
The project has demonstrable added value for the organisation and its employees.
Its added value can be clearly demonstrated and measured.
The startup award will go to the HRtech startup that designed solutions for real HR business needs.
Who can apply?
New ventures, founded in 2020 or later.
B2B SaaS solution.
Strong growth potential and a scalable business model (digital product or service).
Offers an impactful B2B HRtech solution in one of the following categories: • HR Strategy, planning & control • HR Core operations • HR Talent management • Organisation, team and productivity
What are the criteria?
Criterium 1: Organisation
Company has an entity in Belgium.
Company was founded in 2020 or later.
Proven technology: Tech solution for a true need in HR industry with a recurring revenue and strong B2B references.
Criterium 2: Innovative character
Company created its own technology.
Scalable business model.
Company stands out from competition.
Criterium 3: Results
Growth metrics: company offers a tech solution for a true need in the HR industry.
Key financial metrics: tracking of business processes.
Ann has a strong connection with the world of digitisation, in all layers of the organisation. At Beltug, Ann is responsible for the communication with the members and facilitates many of the member-events on various topics.
This allows her to be in direct conversation with the Belgian ICT business users and gain insights on their drive and on the challenges they face.
Her energy boosts when she can talk to Belgian companies, listen to their stories and hear about their priorities.
Kristof Van der Stadt is an experienced journalist with a strong technical background in computers and consumer electronics. His passion for information and communication technology has driven him to become a respected figure in the industry. With a focus on telecoms, enterprise computing, and the impact of social media on business, Kristof’s expertise allows him to analyze and report on complex subjects with clarity and depth. He has contributed to both business-to-consumer (B2C) and business-to-business (B2B) magazines, sharpening his skills in print and online journalism. Known for his comprehensive understanding of the tech landscape, Kristof combines his technical knowledge with a talent for explaining intricate concepts to a wide audience.
A seasoned HR professional with 37 years of experience on the counter. In addition to HR, the rubric includes a passion for business and innovation. Currently working at Ackermans & van Haaren. Her career started at ING, and has built up further at Allen & Overy, RGF staffing and SD Worx.
Hilde Haems
Chief Human Capital Officer Ackermans & van Haaren
Chief Human Capital Officer Ackermans & van Haaren
Kathleen combines a broad business experience as HR Professional (DHL Aviation, AB Inbev, H.Essers, Belfius) with academic skills (PhD in Business Economics “Values at work” – KU Leuven). Her work was published in both top-ranked academic and practitioners’ journals and presented at national and international conferences. She taught at Rotterdam School of Management, IESEG Paris and – up until today – Antwerp Management School.
The combination of business and academia enables her to translate a wealth of scientific knowledge into hands-on insights and workable solutions. Her domain of expertise focuses on realizing individuals’ potential in a work context and spans topics such as values and authenticity at work, leadership, resilience and well-being, enabling diversity in teams and strategic HRM.
Her background in psychology (Master – KU Leuven) and mediation (Post Graduate – KU Leuven) empowers her to optimize the learning experience for a group, and to understand the deeper motivations and processes behind some questions and events.
Kathleen Vangronsvelt
Professor Organizational Behavior & HRM Antwerp Management School
Professor Organizational Behavior & HRM Antwerp Management School
HRtech Team of the year award goes to: Retail Concepts (AS Adventure & Juttu)
HRtech Startup award goes to: BloomUp
Team of the year
Retail Concepts (AS Adventure & Juttu)
The goal of this project was to break away from traditional approaches and technologies, and align our performance management and employee evaluation processes with our organisational values: agility, open feedback, communication, and a healthy focus on personal and professional growth.
We envisioned a platform that would transform the yearly performance cycle into a transparent continue feedback process that actively involves every employee to take part in their own development journey (bottom-up and top-down). To this end, Retail Concepts (A.S.Adventure & Juttu) formed a strategic partnership with jiGSO, and co-created a web-application that now empowers more than 1250 employees to give feedback, set personal goals, evaluate skills, and have regular 1-on-1s with their manager. Moreover, the project was a comprehensive effort that involved members from all levels of the organisation: from C-level executives to a diverse team of HR-experts, our Sales, IT and marketing departments. In summary, we believe that our project is a testament to Retail Concepts commitment to constant innovation, while never losing sight of our core organisational values. In the end, this project gave rise to a brand new performance management platform that encapsulates our organisational DNA – a platform built not just for us, but with us.
BloomUp, the innovative mental wellbeing platform, deserves to be recognized as the Startup of the Year. With its unique combination of personal and digital approaches, BloomUp has revolutionized the way therapy is accessed and delivered.
BloomUp’s personal and digital approach offers HR teams an accessible and scalable solution to support their workforce. The platform equips employees with video consultations and modules for personal development, allowing them to address their mental wellbeing needs in a convenient and confidential manner. This results in increased employee engagement, productivity, and satisfaction. Moreover, HR teams gain powerful tools to proactively address mental wellbeing concerns within their organizations. Through actionable analytics, HR professionals can gain valuable insights into usage patterns, engagement levels, and well-being trends. This data empowers them to make informed decisions and implement targeted initiatives that enhance employee well-being. BloomUp’s commitment to privacy ensures that organizations can prioritize confidentiality and respect individual boundaries. By fostering a culture of trust, BloomUp encourages employees to seek support without fear of judgment or disclosure, leading to improved wellbeing outcomes. By empowering HR professionals with actionable insights and providing a comprehensive solution for employee mental wellbeing, BloomUp transforms workplaces into healthier, more supportive environments.