Enhancing HR Experience with Walibi Belgium and Bellewaerde Park

Walibi Belgium and Bellewaerde Park, part of the Compagnie des Alpes group, offer a tailored B2B solution to strengthen engagement, recognition, and conviviality within organisations. With complementary settings and facilities, the two parks can host groups from 20 to over 15,000 participants, offering a wide range of activities and adaptable spaces.

Each B2B project is overseen by a dedicated coordinator and benefits from favourable conditions: staggered payments, ticket flexibility, price protection, and cancellation solutions. This bespoke management ensures smooth organisation aligned with HR department expectations.

Surveys of Bellewaerde Park’s B2B clients show outstanding satisfaction: over 90% of decision-makers wish to repeat the experience, and the Net Promoter Score (NPS) exceeds 60. HR leaders report over 90% satisfaction with administrative support and over 95% for the quality of interactions with account managers.

Both parks pursue ambitious sustainability strategies. Bellewaerde Park and Walibi implements concrete actions such as carbon neutrality, ecological space management, geothermal energy, waste sorting, promotion of local products, inclusion, and workplace safety. Partnerships with SNCB-NMBS encourage eco-friendly transport for B2B events.

Beyond entertainment, the parks act as levers for internal and external communication. They help create lasting memories, reinforce corporate values, and foster a positive culture. HR directors use them to support transformations, celebrate achievements, and unite teams.

Staff at both Walibi Belgium and Bellewaerde Park are trained to deliver safe, well-organised, and welcoming experiences. The diverse roles in the parks, from technical to catering, share common human values: friendliness, attention to detail, and safety. These qualities ensure a smooth, warm, and secure experience for visitors, making staff a vital part of B2B event success. Walibi and Bellewaerde bring together trained and passionate teams capable of enhancing every event.

Since 2006, Walibi Belgium has become a strategic pillar for event and commercial development within the Compagnie des Alpes group, alongside Bellewaerde Park. This affiliation ensures recognised expertise in B2B event organisation, supported by ongoing investment and long-term vision. The CDA group, a European leader in leisure, places customer experience, innovation, and social responsibility at the heart of its strategy.