Attract. Engage. Hire. Repeat. Employer branding lives in every touchpoint: the job ad, the interview flow, the speed of feedback, the transparency of communication. That’s why you have to build an employer brand that people actually remember, and a hiring journey that doesn’t ghost candidates.
From storytelling and candidate engagement to AI-supported sourcing and selection, recruitment is becoming both more strategic and more human. What makes talent choose you over others? And how do you design hiring journeys that feel seamless, fair, and future-ready?
10:30 – 11:00
Breakout room Recruitment
Indeed
Alvera Lubbers
As a Talent Strategy Advisor Benelux, Alvera Lubbers supports employers in optimizing their recruitment process by providing insights into online job search and the recruitment market. She translates the wealth of data from the market and Indeed into valuable insights that employers can apply to their recruitment strategy. With her experience as a Client Success Specialist, Alvera knows how employers can optimally use and enhance Indeed’s products. As a result, new insights have an immediate impact on daily practice. Alvera has been working at Indeed for over 8 years. Before joining Indeed, she worked at an online marketing agency where she advised clients on the best marketing mix to use.
Alvera Lubbers
Data behind the human factor – Insights from Indeed
What does the Belgian labour market tell us about the future of work, and how can your
organisation stay ahead? In this session, we’ll explore the latest hiring trends and job seeker
behaviour in Belgium, based on insights from Indeed data. We’ll look at how change is
reshaping work — and why the human factor still matters.
You’ll learn:
● What is shaping the Belgian labour market today.
● How flexibility and AI are changing the way we work.
● Why a personal, human-centred approach remains essential.
● Which clear, data-backed strategies can help your organisation prepare for what’s next.
11:00 – 11:30
Breakout room Recruitment
ASSESSFIRST
Colm O’Brien
Colm O’Brien is an expert in predictive recruitment at AssessFirst, where he has spent the last eight years helping companies hire better. He works with recruitment and HR teams across Europe and the Middle East to move beyond the CV and build hiring decisions on data rather than gut feeling.
Colm O’Brien
Spotting Authentic Talent Behind AI-Polished Applications
78% of candidates now use AI to write their CVs, and job applications have grown 45% year on year. Talent Acquisition teams face more volume and more noise, while the screening methods they rely on most are among the weakest predictors of job performance. This session explores what decision science says about hiring under uncertainty, and introduces signal compression: a science-based way to capture the most predictive signals on a candidate in far less time. With results from companies already applying it.
11:30 – 11:45
Breakout room Recruitment
ENPLOOI
Hiring for a factory that doesn’t exist yet
case: enplooi × Euroglas Lommel
Euroglas Base Glass Lommel is one of Europe’s newest flat glass factories, currently under construction in Lommel (Belgium) as part of the Swiss Glas Trösch group. With a launch planned for November 2026 and 205 employees to hire, they needed a recruitment campaign built from the ground up, before the factory even opened its doors.
What we did:
Working from a sharp employer brand strategy in collaboration with Chansaars, enplooi designed and executed a targeted recruitment marketing campaign. The jobsite of Euroglas Lommel served as the central hub, bringing the employer story to life and converting interest into applications.
The challenge wasn’t just filling vacancies. It was attracting the right people: candidates who genuinely connect with the culture and see the unique opportunity in helping launch a brand-new factory.
The result:
A focused campaign that doesn’t just reach candidates, but it speaks to them. Built on a clear, no-nonsense employer story that resonates with the local Kempen region, enplooi is helping Euroglas Lommel lay a strong recruitment foundation ahead of their operational launch.
11:45 – 12:00
Breakout room Recruitment
Talio
Jarne Verstraete
Jarne Verstraete is co-founder and CEO of Talio, where he is deeply involved in product, business and GTM. He cares about using technology and entrepreneurship to advance our society.
Before Talio, he built and discontinued multiple ventures across food, events and e-commerce, each a deliberate exercise in building, validating and learning when to move on. He studied Idea & Innovation Management and completed a postgraduate in Technovation at KU Leuven.
Jarne Verstraete
The future of high-volume hiring
High-volume hiring is under pressure from two sides. Candidates increasingly expect
a response within days, not weeks. And recruiters spend most of their day on basic
screening, chasing candidates that never pick up, and admin, instead of the work
where they add unique human value.
Conversational AI is changing what’s possible here, and the organisations that move
first are already pulling ahead.
In this session, Jarne Verstraete, co-founder of Talio, shows what conversational AI
and automation make possible across the recruitment process, and what that means
for candidates, recruiters and the organisations they work for. He’ll share the
conviction behind Talio, and why high-volume hiring won’t look the same in a few
years. Expect concrete use cases from the field and a clear perspective on where
hiring is heading.
13:30 – 14:00
Breakout room Recruitment
14:00 – 14:30
Breakout room Recruitment
CEVORA
Joachim Quartier
Joachim Quartier is a lecturer in English, communication and professional development at Erasmushogeschool Brussel, with more than 15 years of teaching experience. Alongside his academic work, he works as an AI coach and content developer, helping professionals use generative AI effectively and responsibly.
His work focuses on the practical intersection of language, communication and AI, with particular attention to prompting, workflow design and responsible AI use. He has delivered training and expert sessions for organisations including PUC – KU Leuven Continue, SomeFlex and Cevora, covering the practical use of generative AI in areas such as HR, sales and communication.
Joachim Quartier
AI in HR: Your Practical Assistant Throughout the Recruitment Process
How can generative AI support recruiters throughout the recruitment process? In this practical session, Joachim Quartier demonstrates how GenAI can help analyse candidate information, identify bias, structure evidence and support more consistent assessments.
Through concrete examples and live demonstrations, he shows how recruiters can use GenAI more effectively and responsibly, with attention to prompting, privacy, the EU AI Act and human oversight. The focus is on turning ad hoc use of GenAI into a structured, repeatable workflow while keeping the final judgement in human hands.
14:30 – 14:45
Breakout room Recruitment
ASSESS4ME
Michiel Gabriëls
Michiel Gabriëls is a co-founder of Assess4me. When he himself entered the job market, he noticed that candidates
still had to do pretty much the same as their parents: send off a CV and cover letter and hope that they came across well during
a traditional interview. Not exactly an approach that gets candidates excited or really reveals what someone is capable of. With Assess4me, he is therefore developing candidate-friendly, game-based assessments that reveal behavioural patterns and help recruiters conduct better interviews, whilst the
final decision remains a human one.
Michiel Gabriëls
Games as an indicator?
Hiring still relies heavily on CVs, cover letters and short interviews. These tools have value, but they also reward candidates who know how to present themselves well. Recruiters are asked to make high-impact decisions from limited evidence, while candidates often repeat almost the same process their parents went through, with little opportunity to show how they actually approach choices and challenges.
Assess4me wants to add a different kind of evidence. The company is building an engaging, game-based soft-skills assessment platform in which candidates encounter choices, uncertainty, time pressure and feedback.
14:45 – 15:00
Breakout room Recruitment
